Privacy Policy

Braymore Logistics is the trading name of BRAYMORE LTD (Company No. 16701547), registered at 17 Pendyffryn, Llandudno Junction, Gwynedd, United Kingdom, LL31 9AS. We are the data controller for the personal information described in this policy. That means we decide how it is used and we are responsible for looking after it.

This policy explains what information we collect when you use our website and services, why we need it, who we share it with and the choices you have. If anything is unclear, email us at info@braymore.co.uk or call +44 7824 951386.

We only ask for what we need to quote for, carry out and support your deliveries.

• Quote requests: your name, email address, phone number, collection and delivery postcodes, and the type of service you need.
• Booking requests: your contact details, the full collection and delivery addresses, a contact name and phone number for each stop, when you need the job done, the vehicle, and a description of the goods with any instructions.
• Contact messages: your name, contact details and the message you send us.
• Customer accounts: if you create an account, your name, email address, phone number, company name if you give one, and your password. We never store your password itself, only a scrambled version of it (a hash) that cannot be turned back into the original.
• Emails, calls and messages: what you tell us when you get in touch by email, phone or WhatsApp.
• Security information: when you submit a form, your IP address and basic details about your browser and device. We and Cloudflare use these to check that you are a real person and to stop repeated or automated submissions.
• Website usage: if you accept cookies, information about how you use our website, collected by Google Analytics and Google Ads, and recordings of how you move around our pages, made by Microsoft Clarity. What you type into a form, and any confirmation that shows your details back to you, is masked before a recording leaves your browser. Clarity never runs on delivery tracking or in your customer account. If you reject them, we only count page views in total, without cookies and without identifying you. Our Cookie Policy has the details.

If you give us details of someone else, such as the contact at a collection or delivery address, please let them know and point them to this policy. We use their details only to carry out the delivery.

You do not have to give us your information. Without contact details and the collection and delivery details, though, we cannot quote for or carry out a delivery.

Data protection law requires a valid reason, called a lawful basis, for each way we use your information. Here is what we do and why.

We do not sell your personal information, and we do not make decisions about you using only automated processing.

We use a small number of trusted service providers to run our website and services. They receive only the information they need, may use it only to provide their service to us unless we say otherwise below, and must keep it secure. The main ones are:

• Resend (Plus Five Five, Inc.) sends the emails from our website, such as the confirmation that we have received your request and password reset emails. See Resend's privacy policy.
• Cloudflare (Cloudflare, Inc.) runs Turnstile, the security check on our forms. It looks at your IP address and browser details to tell people apart from bots. Cloudflare also uses this information to improve its bot detection, as explained in its Turnstile Privacy Addendum.
• Trustpilot (Trustpilot A/S, Denmark) sends review invitations on our behalf. After a job, we may share your name, email address and job reference with Trustpilot, which uses them only to send the invitation. If you write a review, Trustpilot handles it under its own privacy policy. You can opt out of review invitations using the link in the invitation email or by emailing us.
• Google (Google Analytics and Google Ads) receives information about how you use our website, but only if you accept cookies.
• Microsoft (Microsoft Clarity) receives recordings of how you use our website, with your form entries and personal details masked, but only if you accept cookies. Microsoft runs Clarity as a separate controller: besides providing it to us, Microsoft may use what it collects for its own purposes, including improving its products and advertising through Microsoft Advertising, as explained in the Microsoft Privacy Statement.

We may also share information when the law requires it, for example with HM Revenue & Customs or the police, or where it is needed to protect our legal rights.

Some of our service providers are based outside the UK, including in the United States and the European Union, and may process your information there. When they do, we rely on the safeguards that UK data protection law recognises, such as adequacy regulations or the International Data Transfer Addendum to the standard contractual clauses.

• Booking and quote records: 6 years, to meet our tax and legal obligations.
• Contact messages: 2 years, then deleted.
• Customer accounts: for as long as your account is open. If you ask us to close it, we delete your account details but keep booking records for the 6 years above.
• Session recordings (Microsoft Clarity): 30 days from your visit, apart from a random sample and any we save, which Clarity keeps for up to 9 months. Heatmaps, which combine many visits, are kept for up to 9 months.
• Cookies: as set out in our Cookie Policy.

Under UK data protection law you have the right to:

• Access a copy of the information we hold about you.
• Correct information that is wrong or incomplete.
• Delete your information where we no longer have a reason to keep it.
• Restrict how we use your information.
• Object to us using your information on the basis of legitimate interests, including review invitations.
• Move information you gave us to another organisation, in a format you can take elsewhere.
• Withdraw consent at any time where we rely on it.

To use any of these rights, email us at info@braymore.co.uk. There is usually no fee, and we will reply within one month.

If you are unhappy with how we have handled your information, please tell us first and we will do our best to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
ico.org.uk

We may update this policy from time to time. When we do, we will post the new version on this page and change the date at the top.

If you have any questions about this policy or how we use your information, email us at info@braymore.co.uk or call +44 7824 951386.